Check out this interview with Kim from Nylon Mexico! Here’s a translation:
NYLON: Hello Kimberly,could you tell us a little bit about your self?
Kimberly: I’m almost 30 years old and I still love to play make believe, I guess that’s really what you’re seeing in the brand! I love kisses and sleepovers, boys and champagne, shopping excessively and chicken wings.
NYLON:What motivated you to create WILDFOX?
Kimberly: My best friend and I really wanted to design shirts that we thought no one was selling. Shirts we dreamed of and loved, very playful and fun like our lifestyle. I have always wanted to portray a lifestyle through a brand.
NYLON: Where do you draw most of your inspiration from?
Kimberly: Movies, vintage clothing, books, my friends and art
NYLON: How would you describe the perfect WILDFOX girl?
Kimberly: Confidant, exciting, ready for adventure
NYLON:Wildfox is a very L.A brand.How did you capture that sensibility?
Kimberly: When I moved to California from England I was immediately obsessed with the culture here, it has soaked into my brain and that comes through automatically in the clothing.
NYLON: The WILFOX lookbooks are always amazing,how do you come with the concept for every season?
Kimberly: With a lot of dreaming and thinking and looking at trends! A lot of movie watching & romanticizing.
NYLON: What part of being your own boss do you like the most?
Kimberly: That I can build an incredible team to work with
NYLON: and what is your less favorite?
Kimberly: It’s pretty terrifying
NYLON: What do you want to do next with WILDFOX?
Kimberly: We are trying to expand and hopefully open stores!
NYLON:What is your favorite thing about living in SoCal?
Kimberly: The beautiful flat, desert land, and driving around with all your friends everywhere
NYLON:What is your current obsession?
1 year ago / 64 notes
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